The use of maize (corn) is less desirable - corn is a difficult to digest grain that has little nutritional value for a canine, and is commonly associated with allegies and yeast infections. Oats are a further grain of decent quality.
Beet pulp is a low quality ingredient and filler. It is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fibre is required. We would prefer to see the use of whole eggs rather than egg powdert in the food.
A further meat product, fish in meal form is the 9th ingredient. This is also too far down the ingredient list to add significantly to the overall meat content. This manufacturer does state on their website that all ingredients, including fish, are free of ethoxyquin or other chemical preservatives (ethoxyquin is a chemical preservative commonly added to fish ingredients and that is banned from human foods due to the belief that it is carcinogenic).